The Australia Council for the Arts is the Australia Government's arts funding and advisory body. They support Australia's art through funding, strengthening and developing the arts sector. They build new audiences, foster philanthropic support and help deepen our understanding of the arts through research.
The brief from Australia Council was simple enough - demonstrate how Australian's interact with art every day, how this improves their lives and overcome the Australian cultural cringe about being seen to live the "arts". Not the smallest brief in the world!
So much more than a website, the this campaign includes high end video production, cutting edge interactive social media and digital propagation, PR and advertising.
We created 12 beautifully crafted videos of everyday and famous Australians to tell their stories about what art they like. We are also aiming to let the world create Australia's largest collaborative artwork in the form of beautiful interactive video and audio cubes. With a video mobile website and a specially design iPhone application the length and breadth of this campaign goes far beyond a website.
